Distribution & service
Lenskart business model: beyond the online store
The service and supply chain behind an omnichannel eyewear business.
Read the studyThe launch edition / Brand studies
Study the business
behind the brand.
For founders studying the brands they admire. We read the filings, examine the offer and ask which ideas deserve a test in a smaller business.
Cover story / 01Beauty retail
The analyst's read
Education is part
of the storefront.
How Nykaa connects content with commerce, and what a single-brand store can borrow.
Read the Nykaa teardownThe editorial rule
Copy the question.
Earn your own answer.
A famous brand's playbook was built for its category, cash and customers. Each study separates reported facts from our reading of them, then sets out an experiment you can adapt.
Start with the category and the buying decision. Read our source policy.
From reading to doing
Put your brand
under the same lens.
A free review of your positioning, offer, ads and site. Leave with a set of growth tests to work on.